BEHIND THE CURTAIN: HOW I USE FLODESK TO SIMPLIFY EMAIL MARKETING (AND KEEP MY BRAND FEELING SO ME)

Let’s be honest: when I first started building my email list, I had zero idea what I was doing.

I was juggling lesson planning, running my online store, and trying to keep my coffee warm for longer than five minutes (teacher life, am I right?). The idea of figuring out email marketing on top of that? Honestly, it felt like just another thing on a never-ending to-do list.

But then I found Flodesk, and everything changed. Not overnight—but slowly, consistently, and with way less stress.

Today, I’m giving you a peek behind the scenes at how I actually use Flodesk to grow my list, nurture my community, and launch new offers—without tech headaches or boring, cookie-cutter emails.

Why Flodesk?

I tried a couple of other email platforms first, and they all felt… clunky. Too many tabs. Too many templates that didn’t fit my style. And don’t get me started on formatting issues. 🙄

But Flodesk? It was like walking into a beautifully organized classroom that already had the anchor charts laminated and the bins labelled.

Here’s what truly sold me: I could format my emails to reflect my brand down to the smallest detail—like the exact shade of my button colors.

I know that might sound silly, but as a creator who puts a lot of love into visuals, aesthetic matters to me. My emails now look like me. They feel like me. And that kind of consistency builds trust with my teacher community.

How I Use Flodesk (A Real Peek Inside My Workflows)

If you’re wondering how this actually works for a busy French teacher-turned-creator, here’s a look at how I use Flodesk in my day-to-day biz:

1. Freebie Delivery = List Growth on Autopilot

Whenever someone signs up for one of my free resources (like my Classroom Management Guides or French Autumn Worksheets), Flodesk swoops in with a beautifully branded email that includes the download link. It all happens automatically, and once it's set up, I never have to touch it again.

My list keeps growing behind the scenes, even when I’m busy teaching or working on new resources. It truly feels like having a friendly personal assistant handling everything with a smile.

2. The Welcome Series: Teacher Bestie Vibes, Right From the Start

When someone joins my list, they’re greeted with more than a simple "thanks." They get a warm, thoughtful welcome sequence that introduces them to who I am, what Parfaitement Parnell is all about, my most popular freebies, and some of my favourite teacher tips.

This helps new subscribers feel supported and connected—right from day one. And yes, Flodesk automates the entire thing. I wrote it once. It just keeps working.

3. Launch Sequences: Stress-Free Marketing During Busy Seasons

Launching something new? Flodesk makes it easy. Whether it’s a new course, The Teacher Membership, or a seasonal bundle, I build my email sequences right in Flodesk. I format them to match my brand, schedule them in advance, and let them do their thing.

No scrambling. No chaos. And honestly? The drag-and-drop email builder makes the whole process weirdly fun.

My Fave Feature (AKA The Reason I’ll Never Leave)

It’s all about design flexibility.

Flodesk lets me bring my visual brand to life in a way no other platform has. I can use my exact fonts and colors (no code needed), build gorgeous layouts, and create emails that feel like a natural extension of my website or Instagram.

Your emails should feel like you in someone’s inbox—and Flodesk makes that happen.

For My Fellow Teacherpreneurs 🎓

If you’re building your own creative teaching biz—selling on TpT, offering PD, launching a membership—Flodesk is a game-changer.

It helps you automate your freebies, connect authentically with your audience, and launch with confidence. Most importantly, it makes all of this feel easy and aligned with your brand.

And nope, you don’t need to be tech-savvy to use it.

Ready to Try It?

If you're nodding along and thinking, "Okay, maybe I could do this," here's your next step:

✨ Get 50% off your first year of Flodesk with my link + code: → https://flodesk.com/c/TIAPARNELL

Seriously—you’ll be surprised how quickly you can set it up and start feeling like an email pro.

Final Thoughts

Email marketing doesn’t have to feel like another thing on your to-do list. With the right tools (and a little teacher bestie encouragement), it can feel easy, aligned, and even fun.

Flodesk helped me get there—and I know it can help you, too.

Got questions? Hit reply or DM me on Instagram @parfaitementparnell. I’d love to cheer you on.

Let’s build something beautiful—together.